This is Simon. He has splendid style. I love the tattoos and the perfectly groomed tache. The jacket suits him- skinny lapels and the plaid collar make me think of Bronski Beat. I spotted him because he exuded a quiet confidence and an air of sophistication. He wasn’t hiding behind an iPhone or a Blackberry, no, he was sitting there enjoying a glass of wine and observing the scene around him. He was, for that moment in time, a flaneur (look it up).

There isn’t a lot out there for men’s sustainable fashion but this is slowly changing. I do think that Seasalt in Cornwall are good for a checked shirt. If you are to buy only one jacket it should be from new menswear label TOBEFRANK – they’re awesome.