This is Hayley, she’s an event co-ordinator and her upcoming project is a fundraiser fashion show at the Camden Centre. I spotted her getting on my tube train at King’s Cross and low and behold she got off at the same stop as me. I thought I’d approach her when I saw her again in front of the Bernie Grant Arts Centre.
There is a lovely 90s raver retro feel to this look. Love the hairpic earrings – they make me think of east London’s Tatty Devine which have firmly hit the mainstream now and the maxi skirt reminded me a lot of Goodone’s jersey tees from last season.
Goodone have moved on from independent design and their last-ever studio party earlier this month marked an end of an era and the beginning of a new adventure. There are exciting things happening for the business – they are focussing on a massive project now called One Good Factory. Having recognised the potential for scaling up and offering similar problem solving and manufacturing support to other brands and retailers.
One Good Factory offers affordable, mid-to-large scale production runs for designers and brands across the UK from ‘boutique’ to ‘high street’.
“We are really excited to be able to facilitate this kind of sustainable manufacturing,” says Nin Castle, Director “particularly given the current economic and environmental climates and the challenges they represent for our industry”.
With Topshop launching the Reclaim to Wear collaboration online today, and H&M’s ‘Concious Collection’ featuring some pieces made from recycled polyester it is apparent that both of these monolithic High Street fashion brands are taking a considered approach to sustainability by using the upcycling method pioneered by London sustainable fashion labels Goodone, From Somewhere and Junky Styling.
However, there has to be a bridge between one-off designer pieces and a mass produced line. One Good Factory has seen this gap and entered the market at a time when large businesses are taking into account the cost effectiveness of outsourcing to China now that wages and oil prices are on the increase. If the number crunching results in a successful business model (profit, not loss), and the case is made in the affirmative, perhaps the likes of other High Street brands will follow the upcycling method.