Linda Mai Phung was my most favourite find at the Ethical Fashion Show in Paris last month. It was a pleasure to meet the Parisienne designer who splits her time between Paris and her Ho Chi Minh City atelier. I was drawn to Mai Phung’s brightly coloured raincoat which is made from recycled animal feed sacks. Quite clever!
Mai Phung works with fashion forward silhouettes which she embellishes with artisan needlework of minority tribes in Vietnam. For instance, the cuff on this beautifully cut silk jacket…
… or the front panel of this skirt
I had sneak peek of the A/W 12 collection and this spearmint green blouse with the soft, feminine collar caught my eye.
Mai Phung was born and raised in Paris and studied fashion in the city. When she graduated she was really became interested in exploring her Vietnamese heritage and travelled over there to gain some insight to her background. It was during this journey of self-discovery that she found the inspiration for her designs: fusing Occidental and Oriental design using sustainable textiles such as silk and organic cotton which she sources in Vietnam. She works closely with indigenous artisans to achieve the overall aesthetic of each piece.
Mai Phung launched her online shop yesterday, which I urge you to check out.