Very Nice Threads launched in 2009 as a blog dedicated to raising awareness of ethical and sustainable fashion and is run by Christine de León, owner and director. Christine is an online arts and culture editor and writes about sustainable fashion for The Huffington Post and Ecouterre. Christine is an honorary fellow of the Ethical Fashion Forum.
A digital native, Christine has always had a passion for that space where fashion, music and art overlap. During the first dotcom wave, Christine helped create what was at the time the largest outdoor screen dedicated to digital art, overlooking London’s Leicester Square; the first webcast of the Notting Hill Carnival – from Norman Jay’s Good Times Sound System; and the first interactive mobile guide to Berlin’s Love Parade.
Dance culture and fashion often seemed at odds with Christine’s deep interest in environmental issues and social justice. But the opportunity to attend Estethica at London Fashion Week in 2008, the emergence of blogging platforms and the rise of social enterpreneurship inspired the creation of Very Nice Threads.